Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for bringing advertising to life and inspiring through creativity with offices in London Madrid and Dubai.
Rani is a famous brand of fruit-based beverages manufactured by Coca-Cola company. Since the main group of clients is young people Coca-Cola was looking for an innovative solution to increase brand awareness and boost sales of Rani float. Appetite Creative had a successfulnbsp;experience with customer engagement so we were excited aboutnbsp;the project ofnbsp;Coca-Cola. The main challenge was to attract and keep the attention of the people under 26. Therefore Appetite Creative decided to plan mixednbsp;digital and offline promotion. It consisted of adding QR code to each can of Rani development of augmented reality app and spreading information around social media.nbsp;
More details in video:nbsp;https://youtu.be/RHe8AvJgfU (link is external)
BI Reporting Integration Automation and Dashboarding for Initiative (IPG MediaBrands Group)
The Company Initiative is a global communications network within nbsp;IPG Mediabrands one of the worlds preeminent media service entities and part of Interpublic Group. Initiative employs more than nbsp;3200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Lots of clients lots of data and no easy way to analyse either quickly or effectively. IPG Initiative needed to centralize all marketing data for their clients (starting with Warner Bros).
The Solution Liquid Data by Appetites technology a robust and flexible platform plus Liquid Data by Appetites experience in managing complex big data marketing projects. More than 24 different data sources in a unique fast and reliable platform for later use in a licensed Dashboarding tool.
Four-month sin; the results of IPGs relationship with Liquid Data by Appetite are clearly positive. The project has not only exceeded all that was...